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The aesthetic benefit is undoubtedly the most apparent function of a car grille, although not the most important. Since we all care about beauty, it’s a function worthy of being mentioned.
Virtually all car brands treat the grille as a part of the brand’s identity. Grilles are so unique and distinctive in their appearance that you can tell an approaching car by its grille. You’ve noticed too, right?
Some auto manufacturers deliberately maintain the design of their grille because, over time, it has become an iconic thing for the brand. Others modify the car grille design more frequently but have the grilles carry their logo as part of their brand design.
BMW, for instance, has had the same twin-oval design for several years, although she often revises them slightly for a new look. Consider Volvo too, for instance. Relative to other brands, she changes her grille design pretty often. But the grille still always has the brand logo or signature as an emblem.