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Business Paper 12

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Yeah I wrote about consumer taste and fashion and demographic factors like age sex..for instance hotel managers shud have first aid ,caretakers for the aged people(targeted segment)
 
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For question 4b i wrote that it can contribute to the success by producing the highest ratio of output to input and producing it using the least costs (basically being more efficient in production) and being flexible in operation by varying production according to demand... also mentioned about productivity somehow.... is this correct?
 
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For question 4b i wrote that it can contribute to the success by producing the highest ratio of output to input and producing it using the least costs (basically being more efficient in production) and being flexible in operation by varying production according to demand... also mentioned about productivity somehow.... is this correct?

That's a good answer. Those points are valid.
 
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For questions 4b , i wrote that a operations management must be concerned with efficiency of production and expanded my answer , for the other point i wrote maintaing quality standards , is these points valid?
 
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Oh that, it asked about the 2 ways to segment the market right? I wrote the geographic and the psychographic ways.


I Wrote geographic and demographic , about geographic like consumer tastes vary between geographic areas bla bla bla , and demographic , study of population , age , income , sex , different buying habits , bla bla
 
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I Wrote geographic and demographic , about geographic like consumer tastes vary between geographic areas bla bla bla , and demographic , study of population , age , income , sex , different buying habits , bla bla

But you shud have applied it to the context of hotels
Yeah thats the answer *i think im talking like the CIE BS examiner*
 
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I Wrote geographic and demographic , about geographic like consumer tastes vary between geographic areas bla bla bla , and demographic , study of population , age , income , sex , different buying habits , bla bla
For that question I wrote something like the hotel should segment the market according to age (young couples, and old retired ones), and leisure travelers and business/professional visitors. They should provide extra facilities for old people and charge them less. And offer professional facilities for business travelers. And something else.
 
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