Price Skimming for the win.I wrote that option 1 was the right choice because KSS would keep all the sales revenue gained for itself without sharing it with any multinationals!
And about the pricing strategy question I chose price skimming because in paragraph 3 they mentioned that the football boot had new features that were not present in any of the competitors' products. Unfortunately, I could not refer to appendix 3, it was really hard for me to calculate whatever was needed so I just chose to make it fast because I literally had 15 minutes to write and think about the last question.
Anyhow. Which pricing strategy did you guys choose?
I chose exactly like yours lol