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edexcel a level business studies question

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can someone please answer this question
In 2008 ASDA announced plans to build 1 billion pounds worth online business. It now sells foods, fashion and furniture online through its direct catalogue. Which of the following marketing mix refers to the decision?
a) promotion b)price c) place d) product
according to my teacher 'place' is the answer. Is this the correct answer ? Can someone explain me why?
 
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