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What does ARA mean in Business mark scheme

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I frequently come across this word 'ARA' in business studies mark schemes. Any idea what it means???
 
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It means "All Relevant Answers"

Mostly, it is written when examples or explanations have to be given on personal experiences of candidates or where the answers of the candidates may vary. It helps the teachers (who check exams) to give marks to candidates who have written answers which are correct but not necessarily mentioned by examiner in Marking Scheme.

Hope you understood well!
 
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