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What Printing Finish Do Your Clients Prefer Most in 2026?

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I've noticed that more businesses are paying attention to print finishes because they can completely change the look and feel of a product.

Some clients prefer a matte finish for a clean and modern appearance, while others choose gloss for more vibrant colors. Soft touch lamination, spot UV, foil stamping, and embossing are also becoming popular for premium packaging and marketing materials.

In your experience, which finishing options do customers request the most? Have you seen any new trends this year that are becoming more popular in the print and packaging industry?
 
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