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and marketing
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as far as the syllabus no
because investment appraisal is under Alevel, not AS
because thts the old syllabus
idk, just check the 2014 syllabus
http://papers.xtremepapers.com/CIE/Cambridge International A and AS Level/Business Studies (9707)/9707_s10_qp_22.pdf
Data Response 1: Sassy Suits
Part D
How are we gonna evaluate it?
The business is changing it's market segment from high quality men's suits using job production to produce ready-mate suits using batch production.
Marketing would be identifying and satisfying the needs of those consumers demanding ready-mate suits. Ready mate suits would be focused for high volume reliability instead of small volume exclusive quality.
The marketing issues should be balanced on all the 4 P's of the marketing considering the marketing budget and the marketing segment. -> Price, Promotion, Place and Product.
Price would include the question of what shops would be included to pay the wholesale prices? What would be the final customer likely to pay? What would be the pricing strategy used considering the costs of the business.
Product would include the designs and sizes of the suits.
Promotion would include the brand name and it's branding, the promotion media used and what customers do need to be targeted.
Place would include what distribution channel would include. REMEMBER, PLACE IS NOT THE LOCATION.
Evaluation should come in handy by explaining what issue should be prioritized first and then continuing, remember to balance your argument.
This is an A level thread so I would suggest you to post it in the relevant forum to avoid confusions/unnecessary details at this present level.Hello. I wanted to know how paper 1 for business 0450 should be solved like sometimes a 6 mark question in paper 1 asks for our opinion regarding
a topic for example "Gov. sometimes pass laws to make markets more competitive . Do you think that competition always brings benefits to consumers?" Do
we produce an argument and then come to a conclusion or just state our opinion (as asked) and points that will validate it. A model answer to the question above will be kewl, lel.
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