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yup, coz its ab d mix, d target audience will have a major influence on it.but the question is about marketing mix so y do e have to identify if its niche or mass ??
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yup, coz its ab d mix, d target audience will have a major influence on it.but the question is about marketing mix so y do e have to identify if its niche or mass ??
i think its niche mkt coz usually ppl dnt fly kites so rampantly, n this is high tech stuff which will (perhaps) b afforded mainly by rich kids n adventurous ppl......
wa iyyakumI guess u`re right......
Jazakillah...
but can you plz explain line 6---
"kite designed for mass (high volume) production for final consumers"
& when the ms says---"Niche market?"
does it mean that this is the ans or that the candidates have to comment on this aspect too......??
find ms of p2 difficult to understand....
JazakAllah....
someone plz reply......
AAnsarii Kangxidi SalmanPakRocks AngelicBeautySilentSpectator
or anyone else.....plz soon....
I guess u`re right......
Jazakillah...
but can you plz explain line 6---
"kite designed for mass (high volume) production for final consumers"
& when the ms says---"Niche market?"
does it mean that this is the ans or that the candidates have to comment on this aspect too......??
find ms of p2 difficult to understand....
JazakAllah....
we aim to be recognised as the best cinema in town
Jazakallah for d helpThe question for part b) i) asks us to calculate the percentage of working time spent on training. That means it is asking us to express the amount of time spent on training as a percentage of the total working time. As a result this can be expressed in the formula of:
Average hours of training per week per worker
-------------------------------------------------------------------- * 100%
Average hours worked per week per worker
Which should give you the value of 12.5%
***I am unsure what you mean by part 1d, but if you mean part d of question 2, it is asking the extent, i.e. how far does the objective of Rex cinema is achieved.Let's look at their objective.
The word "best" can be inferred in a multitude of ways; providing best service, providing best customer satisfaction, receiving the best rating, achieving the biggest market share, etc.
Let's look at the points they give us:
Tina thinks that they have achieved this by providing comfortable seats at good prices. (line 8-9)
• Uncomfortable seats
• High prices
• Boring films
• Expensive refreshments
• Poor facilities.
a recent review in the local newspapers praised Rex for providing ‘imaginative and
challenging entertainment in traditional surroundings’. (last few lines)
Therefore you will have to base your arguments on these points in which the higher tier of your 10 mark composition will be analysing and evaluating how each points may support/deter the objective. In your conclusion you may then assess the relative strengths and weaknesses of some arguments that you have mentioned (e.g. if you mention that the cinema has received a good review - to what extent is this review representing the opinion of the entire Rex's customer/how reliable is this review?)In the end your conclusion may say that yes Rex cinema may be RECOGNISED. To some extent this recognition can be positive, depending on the relative reviews of other cinema. Yet it is very unlikely that with the current negative responses Rex can actually be the BEST cinema in town.Hope that helps
(d) Using Table 2 and other information, recommend the best site for the third shop. Justify your
(d) Using Table 2 and other information, recommend the best site for the third shop. Justify your
answer.
(b) (i) Calculate the price that Ike would need to charge in order to break even at 150 people
per extra film show.
Kangxidi
jazakallah so much awesome ans..Best site for third shop, this is personally one of the loveliest questions that you could get in a case study, as the informations are literally all there and all you need to do is argue based on those
Relevant points:
You will then, judging on these three points (and possibly others, that I do not mention) argue on which site may be the best.
- The table that they give will be your largest asset for answering this question.
- "Neema is considering extending the product range to include school uniforms."
- "Kidz targets the low income market segment with 'cheap and cheerful' clothes."
Some arguments include:
There are much more arguments that we can base on these, and that is why it's a lovely 10 mark question. Remember you will HAVE to, at the end, recommend just a site (which one you choose doesn't matter) and explain why the site you chose is advantageous.
- Site P - access by car only - how effective will this be in regards to Kidz's customers? (They are mainly focused on low income groups so public transports may be a more suitable choice). In this context other sites are more appropriate.
- Site Q - on bus routes - appropriate for Kidz's target market - yet how effective will this be considering that it is only 5km away from other store? Will Kidz end up being predatory to its other shop by opening in Site Q? (i.e. attracting the existing customer of the other shop to the Site Q shop instead of attracting new customers)
- Site R - free bus to large shopping centre may allow Kidz's target market to visit the shop - yet high rent?
***Fixed cost
--------------- = Break even point
Contribution
Contribution = Selling Price - Variable Cost
Since we are looking for the selling price, let's keep selling price as "X".
Break even point = 150 people
Fixed cost = $300
Variable cost = $0.5
Therefore,
150 = 300 / (X-0.5)
150(X-0.5) = 300
150X-75=300
150X=375
X=2.5
Therefore selling price = $2.50
Hope that helps, correct me if I'm wrong and feel free to ask me if you don't understand/have more doubts
jazakallah so much awesome ans..
isnt dere 1 which v cn download?
I didn't get d following concepts, so any help n i'd b most thankful....
Jazakumullahu khairaa
- sales leads
- is Person specification given out 2 d public, those who wish 2 apply 4 d job?
- how does full cost pricing differ 4m mark-up?
- marginal utility
nai pata nai...but dis isnt!isnt dere 1 which v cn download?
me n AAnsarii 1995@10Sept SalmanPakRocks AngelicBeauty acas shaikh Devilishangel:) Waleed007 Student of the yearquestion who is doing paper 2 this week?
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